"Neugierig 4" aims to show creatives—at some distance from day-to-day events—what is driving the scene. The publication seeks to build a bridge between graphic design and business and to provide an overview of design from German-speaking countries.

The editorial section examines various aspects of design. The editor-in-chief of "Psychologie heute" answered questions about the nature and benefits of curiosity. Harald Willenbrock visited design agencies to find out whether and how curiosity is encouraged, why it is considered essential to the creative process, and much more.