When Spanish photographer Ramón Masats began this photo essay in 1955, Pamplona was already a hot spot for artists and writers. It was first made popular through Ernest Hemingway's account of Sanfermines, the running of the bulls, in his 1926 novel The Sun Also Rises--after which publications from all over the world commissioned photographs of Pamplona from the likes of Inge Morath, Catalá-Roca, Leopoldo Pomes and Lucien Clergue. This was the golden age of photojournalism, and Masats, one of the most influential Spanish photographers of the twentieth century, was there. This volume, with text in both English and Spanish, is a reprint of Masats's acclaimed 1958 publication. It introduces nearly 200 dynamic black-and-white photographs--many of which are previously unpublished--of the legendary Pamplona fiesta and its bullfights, plus Hemingway's journalist account of the festival and an essay by contemporary Spanish photographer Chema Conesa.