The “New German Design” of the 1980s marks a radical break with the so-called “Good Form” and “Line of Rationality”.
Whereas, until then, the tradition of the Bauhaus and the Ulm School of Design with their unemotional and sober styles and concepts was considered binding, a new generation of designers now focused on new aspects inspired by subculture: individual design instead of mass production, emotion instead of functionality, unusual objects instead of efficient design.